I started animating again and I created a quick animation of a ball bouncing around the screen which I then worked into an ident for myself. Here it is
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…or something every design blog has to say something about. I’m pretty late but here’s my thoughts.
I love the new Google logo. It’s a welcome change. It’s only been around for 2 weeks and it just feels normal and a step into the future. The previous iteration already feels outdated.
A clean sans serif wordmark is definitely a sign of current design – even though sans serif fonts have existed for 100+ years. Perhaps, that’s why they have a timeless feel
However, the translation from desktop search engine, to mobile hasn’t worked as well. I instinctively still search for the lower case serif g icon. It took me some time to realise the 4 colour sans serif capital G icon was a google search icon
On the smaller screen the new logo in colour looks too busy. The colorful nature combined with the chunkiness when scaled down is too visually stimulating for me. The previous wordmark felt classier and understated because it was also in solid grey and maybe that is something Google could do. However that will be something we just get used to or altered for future mobile updates.
A fantastic ESting by the Seed creativity team. I was in the office and saw this being produced from start to finish. Great video – Great Job
After doing my phone and my headphones, I decided to do something a bit more challenging – cufflinks!
Wow. Technology has come a lot way. Graphic design used to be a tough, manual skill and we take for granted how intstant everything on Adobe Photoshop is. Personally I wouldn’t like to use scalpels or razorblades regularly.
Video from Lynda.com
The Yellow Book’s purpose is to promote positive wellbeing and help those with mental health issues. My role in this project was retouching images, creating the page/spread assets and designing some assets for the book.
Mental health and positive wellbeing are very important and I was very happy to contribute and help raise awareness for a cause like this, especially in the capacity of a designer.
To find out more about the Yellow Book, please click on the link below