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The New Google Logo

…or something every design blog has to say something about. I’m pretty late but here’s my thoughts.  

I love the new Google logo. It’s a welcome change. It’s only been around for 2 weeks and it just feels normal and a step into the future. The previous iteration already feels outdated.

A clean sans serif wordmark is definitely a sign of current design – even though sans serif fonts have existed for 100+ years. Perhaps, that’s why they have a timeless feel

However, the translation from desktop search engine, to mobile hasn’t worked as well. I instinctively still search for the lower case serif g icon. It took me some time to realise the 4 colour sans serif capital G icon was a google search icon


On the smaller screen the new logo in colour looks too busy. The colorful nature combined with the chunkiness when scaled down is too visually stimulating for me. The previous wordmark felt classier and understated because it was also in solid grey and maybe that is something Google could do. However that will be something we just get used to or altered for future mobile updates.    

The Yellow Book 2015 (Rethinkyourmind)

This is one of the biggest projects I’ve had to date, a full 145 page book layout job. This is ‪#‎TheYellowBook‬ which I did for an organisation called Rethink Your Mind

The Yellow Book’s purpose is to promote positive wellbeing and help those with mental health issues. My role in this project was retouching images, creating the page/spread assets and designing some assets for the book.

Mental health and positive wellbeing are very important and I was very happy to contribute and help raise awareness for a cause like this, especially in the capacity of a designer.

To find out more about the Yellow Book, please click on the link below
https://rethinkyourmind.co.uk/the-yellow-book/

 

The Yellow Book
The Yellow Book